Illustrating Life With Words

This is a promotional device created by DM9 DDb Publicidade, Sao Paulo in 1998. It is part of a series of ads for a Brazilian newspaper that used newsprint type to recreate famous images. This one shows a memorable photograph of an exocution in Vietnam. The medium for this ad is very creative and seems appropriate for the promotion of a newspaper. It reminded me of a website I once discovered that you could upload an image and it would turn it into text art similar to the style shown in this ad. From a distance, This technique is extremely effective as it is obvious that the image has been produced in a non-conventional way, but requires a closer look for the method to become apparent.