Wednesday, September 5, 2007
Pandora is a funtional site that has a simple user interface. It is a great website for those interested in discovering new music in a specific genre or those who fancy a change of music to their own collection.
Tuesday, September 4, 2007
Secondly, the style of these ads is particularly striking. They are created in a painterly kind of way, mimicking a still-life painting and making a feature out of the Heinz branding. This suggests a brand that has values such as loyalty, tradition, logevity and perfection.
As well as suggesting the brand values of Heinz and having a witty approach to the copy, these adverts also suggest that Heinz is a brand with a conscience that cares about its customers' health. This is strengthened by the copy on the Heinz Salad Cream ad that reads "The only time we use artificial colouring is when we print the label". As a campaign, these three ads work extremely well as each one offers a different value associated with Heinz that will heighten their customers' brand loyalty.
Their technique is often simple, using imagery with a plain background to increase the focus of the advert with a short, snappy headline that is usually a witty pun to accompany it. These two elements work in harmony with each other on the page to strengthen the idea - without the headline, the imagery would not make sense and vice versa.
A combination of offensive imagery and language is quite humorously contradicted by the polite statement "please clean it up" in this advert adressing dog fouling.
The two images above are particularly impactful. The anti-smoking advert uses an image of a cigarette that has been cleverly transformed into the image of a snail by manipulating the shape of the smoke and has the headline "slow poison". The association created between the headline and image of the snail is witty and memorable. The advert to the right shows the bruised face of baby. Its battered appearance makes it almost appear to be five years older, making it a hard image to forget. Saatchi & Saatchi use a metaphorical headline to highlight the atrocities that occur behind closed doors and bring our attention to towards making a change.
This image shows frames from a television commercial created by Saatchi & Saatchi for NSPCC in 1999. It shows iconic images found in a child's bedroom such as an England footballer and Rupert the bear covering their eyes to the reality of child abuse. It highlights the fact that you don't have to see what's going on to know that there is something sinister happening. I also find this advert a good example of how the shocking acts of child abuse do not need to be shown in order for them to be imagined by the viewer, making the advert accessible by a wider audience and more successful.
Saatchi & Saatchi are world-renowned for their cause-related ideas. There are far too many brilliant ads to write about them all, but these are a few more that I admire.
Monday, September 3, 2007
The advert is part of a £15m annual marketing budget. It was shot by Daniel Kleinman, the director responsible the opening credits for Casino Royale and a numerous other successful TV commericals. The special effects have been created by Framestore CFC, which created sequences for the Harry Potter films, X-Men: The Last Stand and for Guinness's spectacular evolution-backwards commercial "noitulove" I have previouosly posted on.Smirnoff are aiming their latest publicity creations at young men. Digital agency AKQA have created an online game called "The Smirnoff Purifier", available at smirnoff.com to complement the TV advert. It allows players to fire objects at a target from a "raised platform off the south coast of England".
In addition to the online game, Smirnoff have created an ambient promotional device to strengthen their brand values and hit home the extraordinary lengths they go to to purify their vodka.
This is an amazing, state-of-the-art water purification installation that has just appeared at the Rip Curl Board Masters Festival this summer, where it purified Newquay's sea water for adventurous festival goers to sample. The installation takes water directly from the sea, purifying it to make it clean enough to drink there and then. This clever device complements the new television commercial perfectly and has already filtered some of the world's most dirty water on an international tour. Dirty water flows through a three-stage purification process cleaning it to a high level and mimicking the trademark 'triple distilled' slogan of Smirnoff. It is then given a rigorous ten times filtration through Polish charcoal to remove invisible microscopic impurities and give the water a smooth, clean, pure finish for the public to enjoy. This is the same process used in the production of Smirnoff vodka.